Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.
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TRANSCRIPT:Here are a few thoughts on pricing models. I'm John Harrington. No matter what you charge for the photography services you provide, for somebody, is going to be too much. Maybe someone was thinking of spending $50 or $100 on a portrait and your portraits are $750 or $1,500. Maybe someone was thinking about spending $500 and your portraits are $2,500. No matter what, however much you charge, it's going to be too expensive for someone. I strongly encourage you to not be discouraged by this, but in fact recognize that just as there are those people who buy a t-shirt say at Kmart or Wal-mart, there are also people who buy t-shirts at Nordstroms and Saks Fifth Avenue. The clients that you want are the clients who are willing to pay a premium for the value and the quality of services you bring and the level of customer service you provide. So don't be discouraged because, as I said, you will always be too expensive for someone.
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