TIPS60 - A Few Thoughts on choosing between the Nikon D4 to a D800

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here are a few thoughts on the Nikon D4 versus the Nikon D800. I'm John Harrington. We really like the Nikon D4, but truth be told, we really like the Nikon D800 as well. We actually got the D4 first and then decided well we'll get the D800 as well. We think that both cameras are two different tools that need to be in the same tool chest. If you need that extra megapixel and you're shooting under a controlled environment and you don't have to go up to those crazy high ISOs that the D4 can go to, the D800 is a great tool. We use it for magazine covers when were doing a lot of work with magazines. When we're trying to do advertising work, or were shooting tethered straight into the computer. A D800 as a great camera, but the D4 is awesome. We do not use D4 using, you know, continuous high you know maximum shutter frames per second, we're not that type of photographer, but the D4 is great. The file size is awesome the high ISO is just incredible. So as we're sitting here saying D4 vs D800 it really is both.

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TIPS60 - Workflow and dpBestflow - Digital Photography Best Practices

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here a few thoughts on the best practices for digital photography workflow. I'm John Harrington. I could sit here and tell you till the cows come home how to do digital workflow, how we do digital workflow, but there's a really great resource I can't stress enough the value of and that is something called dpbestflow. Dpbestflow was created by the ASMP in coordination with the library congress to come up with the system that demonstrates for you best practices and how to manage your digital archive. How to archive it properly, keep the archive, transition it from one one system to another system. So check out the URL below, dpbestflow. Can't say enough good things about it, it will help you understand what the best practices are for managing your images from ingest through workflow, proper and secure workflow, all the way to archiving. Also, delivering images to a client of the said and known standard. It really is an invaluable resource so check out dpbestflow.

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TIPS60 - Website Do's and Don'ts - Your Self Portrait

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here a few thoughts on self-portraits on your website. Self portraits belong on your website, but really only in your bio page in your about me page. You need to have a self-portrait that's flattering, not one that shows you goofing off making silly faces or otherwise doing stupid things. You need to have a bio picture that has a nice expression. In other words you're a photographer you should be showing a bio picture that shows you attractively lit, not looking like an idiot and just generally needs to be a flattering picture. Not doing that, not having that, and not having any bio leads people to wonder whether or not you're someone they want to hire. People make a connection with the eyes in the face when they see a portrait photo on your website. To have a flattering have attractive bio picture lets people know that you're willing to put yourself out there visually and that that's what you do for a living is make great pictures and the great picture you make starts with yourself.

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TIPS60 - Website Do's and Don'ts - Your Biography

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT: Here are a few thoughts on what your biography should include on your website. I'm John Harrington. Bios on your website, or biographical sketches of you on your website need to really reflect who you are, but you don't want refer to yourself as a flighty person. You don't want to refer to yourself as a goofball. You don't want to refer to yourself in some kind of way that looks like you do you're just there to have fun and happenstance will take pictures for you. You're there to do a job. You need to let the client know you can do that job and you can do it right. Make certain there are no typos. I know that sounds like a no-brainer,but I come across photographers' websites everyday that have typos, bad grammar, and otherwise unintelligible speak on their bios. So make certain, when you're putting together a bio, you have someone else read it. Make sure everything is spelled right, capitalization is correct, it's really important that you're not only does your bio reflect who you are, but also should portray you in an excellent light.

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TIPS60 - Should you upgrade your equipment?

Here is one in a series of videos by the author of Best Business Practices for Photographers John Harrington, who also publishes the blog PhotoBusinessNews.com. In this segment John discusses the benefits of upgrading your camera equipment.

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"TRANSCRIPT: Part of your workflow for your business, your equipment workflow if you will, is the importance of planning for and upgrading your equipment. If you're Nikon shooter you probably shouldn't be shooting on a D2 right now or D2x. If you're Canon shooter, you probably shouldn't be shooting on an EOS IDs Mark I or Mark II. You need to be using current model equipment. It really does provide you with better quality visuals, better quality images, and not just about size, but of noise issues. The same holds true for computers. You should be upgrading your computers, you know, every eighteen months to two years. Again, that same time frame for your still cameras. Lenses maybe not so much so, but still cameras, computers should be getting upgraded. Software should be getting upgraded. You should not be working on photoshop CS1. Or any other older version it's not going to be able to open the files as you need and it really is gonna slow you down. So, I would strongly encourage you maintain a plan for upgrading your equipment. "

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TIPS60 - Keeping Your Memory Cards Organized

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump. This segment is about organizaing your memory cards.

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TRANSCRIPT: Here a few thoughts on organizing your memory cards. I'm John Harrington.

Obviously, we use memory cards for all the cameras were working with these days. Were no longer shooting film, as much as we have a nostalgic impression of film, we are shooting all digital. Organizing our memory cards so they don't get lost, files don't get misplaced is really critical. So one of the things that we do when were organizing our memory cards, is as we have fresh memory cards, memory cards that haven't been shot. We'll have them in our card wallet like this. When we shoot them well actually turn them over so that the back side of the memory card, with our phone number and contact information, is on it. Now. When we're done and bring those images into the office, well actually use post-it notes we use a set of 3M post-it notes here. The post-it notes get pulled out. They're actually just the right size for a memory card. They fit on the back, let us put some notes on there about exactly what's on there.

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TIPS60 - Sticking with your marketing campaign

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump. This one offers a few insights into the importance of sticking with your marketing campaign.

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TRANSCRIPT: Here a few thoughts on marketing and sticking with your campaign. I'm John Harrington.

When you're out there putting your information out in front of a prospective client some marketing studies have shown that you actually need to have that information in front of that client nine times in order for them to do business with you for the first time. One of the challenges, of course, is every time you place your information in front of a client they really only, one out of every three times is they only ever see consciously. So if one out of every three times they are seeing your information consciously and you need to actually put your information in front of them consciously nine times that's twenty seven times. Twenty seven marketing outreaches. So when you're starting your campaign, getting your information out there and you're sending out two or three promo pieces or promo emails or however you're getting your marketing information out there, don't be discouraged when you find out that no one's responding to you after the fourth, fifth or even tenth attempt. Because the reality is they've only ever seen it a few times. So stick with your marketing campaign.

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